Infinitive Data

Client need:

A business software company located in Eugene, Oregon was looking for a logo that branded them as business centered, concise, and professional organization.  They requested a clean design, based on modern flat styling, that was easily readable, and easily recognizable.


We created an circle ‘i’ logo, that is somewhat representative of the common “info” button, but with the branded “i” from a typewriter font associated with a business setting.  This was clean and simple, but without being too stale, and overused.  It allows them to maintain a professional look, and keep update with modern design concepts, but also provides character, and not a copy of the typical sans-serif font found in a lot contemporary logo designs.  Having very open kerning, with bold font for the logo enhances its readability, and sets it apart from the lighter type style used in the sub-text for the business card design.


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Inifinitive data - Logo